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Module 4 – Collaboration Meets Dialogue

Chapters

  1. Chapter 1. Understanding the industry & regulations – Medicines Australia
  2. Chapter 2. How to collaborate with industry, government and established organisations
  3. Chapter 3. Working with agencies and celebrities:
  4. Chapter 4. Working with ambassadors
  5. Chapter 5. Successful corporate partnerships
  6. Chapter 6. Continuity of care - Pathology Australia & Medicines Australia
  7. Chapter 7. Case Study - Pink Hope, BRCA
  8. Chapter 8. Case Study – Rare Cancers, Pinnacle
  9. Exercise and Additional Resources

Chapter 4. Working with ambassadors

In this chapter, we hear from Elizabeth Andrew, Marketing and Communications Manager with Pancare Foundation. Elizabeth explains why digital advocacy is important to the Foundation, how working with influencers can increase Pancare Foundation’s reach, and talks through examples of the work ambassadors have helped with. https://vimeo.com/547395237

To view this content, enrol in the masterclass below.

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