Module 5 – Media Training

Media training equips health advocates with essential skills to navigate interviews, press conferences, and social media platforms. It helps them craft clear, concise, and compelling messages that resonate with diverse audiences. Training enhances their ability to deliver accurate information, dispel myths, and address concerns effectively, thereby building trust and credibility. By mastering media techniques, health advocates can maximize their reach, influence public opinion, mobilize support, and ultimately drive positive health outcomes.

  • Chapter 1. Media training 101
  • Chapter 2. Case study – Jessica Bean - Cystic Fibrosis advocate
  • Chapter 3. Case Study – Simone Landes – The Lifestyle Suite
  • Exercise and Additional Resources

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